A Shift in Perspective

The discipline of visual communication, similar to many others, underlies a great deal of pressure, as it involves a high need for surprising, unconventional ideas: creative solutions. ‚A Shift in Perspective: An Investigation into Creativity from Constraint’ examines not only whether or how one can influence creativity but also whether constraints can promote the creative process. Furthermore, since creation is often associated with freedom, this thesis intends to change how the creative process is perceived. While several psychologists and philosophers have widely studied creativity, much uncertainty regarding the correlation between creativity and constraint still exists. Divided into two parts, this thesis addresses the framework behind creativity from theoretical and empirical perspectives. Conducted as self-study, this small-scale observation aims to resolve the main research question and provide a better understanding of the creative process.